Last updated: August 24, 2026

WHITE HORSE, also known as White Horse Services Group (“WHITE HORSE,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard the information you provide when you visit our website, contact us, request a quote, or use our services.

1. INFORMATION WE COLLECT

When you contact us, request a free quote, submit a form on our website, or use our services, we may collect:

• Your name;
• Your email address;
• Your telephone or mobile phone number;
• Your address, ZIP code, or service location;
• Information about your property or requested services;
• Your communication preferences and SMS consent status;
• Any other information you voluntarily provide to us.

We may also automatically collect limited technical information when you visit our website, including your IP address, browser type, device type, pages visited, and website usage information.

2. HOW WE USE YOUR INFORMATION

We may use your information to:

• Respond to your inquiries;
• Prepare and provide requested quotes;
• Schedule, confirm, or update appointments;
• Provide information and updates regarding our services;
• Respond to customer service requests;
• Communicate about estimates, projects, billing, or payments;
• Send promotional communications only when you have expressly agreed to receive them;
• Improve our website, services, and customer experience;
• Comply with applicable legal and regulatory requirements.

Depending on the communication preferences and consent you provide, we may contact you by telephone, email, SMS, or WhatsApp.

3. SMS AND MOBILE INFORMATION

When you provide your mobile phone number and expressly consent to receive SMS communications, WHITE HORSE may use your number to send messages related to your inquiries, quote requests, appointments, scheduled services, service updates, project updates, billing, customer support, and other communications directly related to the services you requested.

Consent to receive SMS messages is not a condition of purchasing any products or services from WHITE HORSE.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. COMMUNICATION PREFERENCES

You may withdraw your consent or request that we stop sending communications at any time.

To stop receiving SMS messages, reply “STOP” to any SMS message you receive from us. To request assistance regarding our SMS service, reply “HELP” or contact us at (239) 748-0490 or info@whitehorseservicesgroup.com.

To stop receiving marketing emails, use the unsubscribe link included in the email or contact us directly.

We will process your request as promptly as reasonably possible. You may still receive necessary non-promotional communications relating to an active service, transaction, account, legal obligation, or previously submitted request.

5. HOW WE SHARE YOUR INFORMATION

We do not sell or rent your personal information.

We may share limited personal information with trusted service providers that assist us with operating our website and business, including website hosting, form processing, customer support, communications, messaging, analytics, payment processing, and administrative services.

These service providers may access information only to the extent necessary to perform services on our behalf and may not use it for their own marketing or promotional purposes.

We may also disclose information when required by law, regulation, court order, governmental request, or when reasonably necessary to protect the rights, property, or safety of WHITE HORSE, our customers, or others.

Mobile information, text messaging originator opt-in data, and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.

6. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards to protect your personal information from unauthorized access, use, loss, alteration, or disclosure.

However, no internet transmission or electronic storage method is completely secure. Therefore, we cannot guarantee the absolute security of your information.

7. DATA RETENTION

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business and consent records, resolve disputes, enforce agreements, and comply with legal obligations.

8. COOKIES AND WEBSITE ANALYTICS

Our website may use cookies and similar technologies to support website functionality, understand how visitors use the website, improve its performance, and measure the effectiveness of our services.

You may configure your browser to refuse or delete cookies. Disabling certain cookies may affect the functionality of some portions of the website.

9. YOUR PRIVACY RIGHTS

Depending on applicable law, you may have the right to:

• Request access to the personal information we maintain about you;
• Request the correction of inaccurate or incomplete information;
• Request the deletion of your personal information;
• Withdraw your consent to receive marketing or SMS communications;
• Ask questions about how we collect, use, store, or share your information.

To submit a privacy request, contact us at info@whitehorseservicesgroup.com. We may need to verify your identity before processing certain requests.

10. THIRD-PARTY LINKS

Our website may contain links to websites or services operated by third parties. We are not responsible for the content, security, or privacy practices of those websites.

We recommend reviewing the privacy policy of each third-party website before providing personal information.

11. CHILDREN’S PRIVACY

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

12. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements.

The “Last updated” date at the beginning of this Privacy Policy indicates when the latest version became effective. Any changes will take effect when the updated Privacy Policy is posted on this page.

13. CONTACT US

If you have questions about this Privacy Policy, our SMS communications, or how we handle your personal information, please contact us:

WHITE HORSE
White Horse Services Group

Phone: (239) 748-0490
Email: info@whitehorseservicesgroup.com